2015 Weekend Media Festival is behind us. It was a great couple of days packed with awesome lectures and workshops. And it was intense! The night before the opening we were meticulously going over the program schedule and tried to shuffle in all the lectures we wanted to see. We didn't manage to catch all of them because we had our own agenda - Backstage interviews live stream in partnership with Netokracija.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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As I get older I tend to enjoy seaside late summers ('bablje ljeto') much more than before. Less people, moderate temperatures, everything starts to hinder, the colors are getting more desaturated, but in a warm and fuzzy way. And overall you try to embrace as much of the summer vibe as you can before the long winter knocks on the door. From the very start in 2008, Weekend media festival cleverly positioned themselves on the calendar. At the end of September, it became an essential part of that 'seaside late summers' mindset for the media and marketing creatives. WMF repeatedly brings a new view on business and industry.
Neuralab will be working on a very interesting project at this year's edition of WMF - LIVE stream backstage interviews! From selected interviewees, you will live to hear their immediate impressions of the biggest festival in the communication and media industry in the region.
We have returned from sunny Rovinj richer with valuable experience, having spent a great last summer weekend and gained one more cute chubby figurine.