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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Petra Filip

Our designer duo Marina & Ana are back in Zagreb full of positive impressions from 9th Kulendayz Conference in Osijek. Apart from the design topics, speakers were talking about subject matter related to data, cloud, ITPro, Project Management, FrontEnd, BackEnd development. In addition, the organizers have made extra efforts to include the youngest ones in their conference program with micro:bit workshops based on STEM field. After all, they shall inherit the earth.

We’re excited to have been listed in Clutch Leaders Matrix as top 5 global E-commerce Developers! Clutch ranks service providers based on their areas of focus and ability to deliver results, where the most highly weighted criteria is feedback from clients. Their evaluation process is far from quick n' easy, but it guarantees reliable information.

Two years after Google officially announced new feature named ‘’Purchases on Google’’, it finally came through the back door. When the rumor came to light 2015. many agreed that it represented a full-scale attempt for Google to impose as a serious competition to e-Commerce platforms such as eBay, Alibaba, and Amazon. But what will be the impact on e-commerce, seeing that there are over one billion users using Google Chrome?

It’s understandable that creative process is sometimes complicated. For this reason, it must not be rushed. On another hand, every creative person is different and takes a different path to get to the ideas. Some have their own routine, some have their usual patterns of thinking. When you work on your next creative project, keep in mind ‘’time & space’’ dimension of getting to ideas. And the fact that sometimes it's difficult to stop thinking about the project and letting it stew for a few days. Believe me, nothing bad will happen if you relax and rest your thought process.

UX and UI are slippery terms for most designers. Like an old joke about teenage sex in which “everyone is talking about it; no one knows how to do it; everyone thinks everyone does it; so everyone claims that they too are doing it. " Fortunately, there are quality authors and media who talk in an unpretentious way about the importance of UX / UI for web application production. Smashing Magazine is one of such media. In addition to writing good (long:)) articles and books, Smashing Germans do not hesitate to organize conference odysseys...even across the ocean, in New York City itself.

SHIFT is the biggest Developer Conference in Southeast Europe. During the two conference days, it becomes a meeting place for developers in the most beautiful city in the world - Split. We talked with it's founder and CodeAnywhere CEO, Ivan Burazin to find out some inside information and surprises that are in store for 2017 edition.

Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.

Nearly 3 years ago, HTML 5 was introduced with its hoighty-toighty multimedia capabilities and visual esthetics. New syntax elements like video, audio and canvas were added, to provide a better user experience and a consistent code sequence. Scalable vector graphics, for instance, were a novelty but very soon became a go-to tool for interactivity and animation. The popularity and pure growth of interactive content became more prominent than ever.

Lately, we've had numerous client inquiries about chatbots, their effectiveness and the way they operate. Many of them were associated with the ratio of their usefulness and profitability in the business. Whether we want to admit it or not, chatbots have become the new ‘’hype’’ in E-commerce. Every novelty is a possible method to improve business performance and competitiveness on the market. Chatbots do not differ from this, but their performance depends on many different factors which should be included in the process of implementation.