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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

You are reading: Everything everywhere all at once

If you’ve spent some time in the software industry over the last decade, you’ve likely felt the ground shifting beneath your feet. We’ve moved from the romanticized era of the all-powerful "webmaster" to highly specialized, multi-layered teams. Today, we stand at another crossroad: the collision of massive enterprise expectations, complex omni-channel marketing, and the chaotic rise of AI-driven development.

University events can go one of two ways. They either stay politely academic, full of career advice nobody remembers on the bus ride home, or they cut straight to the mechanics of the work: what breaks, what scales, what gets overlooked, and why some projects look healthy in staging but weak in the real world. WordPress Campus Connect went with the second option.

In Nominis episode 092, we talk about building an omnichannel pet shop with Marijan Sokačić, director and co-owner of Šape pet shop. Marijan shares how he and his partner Irena started with one physical store, launched a webshop, expanded to another location, and built a business that now combines retail, eCommerce, customer advice, automation, and plans for franchising.