Email automations bring people back to your store, boost customer loyalty, and most importantly sell more stuff! Simply put, email customer journey uses automation to send out personalized emails when the customer sets off a specific trigger.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Did you know that for every $1 you spend on email marketing, you can expect an average return of $42? Or that last year, 293.6 billion emails were sent and received each day? Not only that, but this figure is expected to increase to over 347.3 billion daily emails in 2022.!
Even though we've been a Mailchimp partner for some years now it's never too late to brush up on gained knowledge, pass new certificates, and proudly display a new Mailchimp badge. Our content team tackled with Foundations Certification as a part of Mailchimp Academy, which deepened our expertise in Mailchimp’s features and functionalities while also giving us new strategies and best ways to use them.
Little by little, Mailchimp has upgraded marketing functionalities to its email service, which small businesses did not even dream of wanting and now can have with their newsletter partners. For SMB’s, Mailchimp could become a home run in terms of cost-effective benefits, and the agencies and clients are also looking forward to the changes that will greatly facilitate their work by automating basic administration for campaigns and reporting.
Here comes the interesting news for all ecommerce businesses. MailChimp and Facebook decided to go one step further and cooperate in order to make Facebook advertising easy and possible to set up directly from MailChimp.
If you’re coming from the digital marketing sphere, you will probably agree with the fact that e-mail marketing is one of the most underestimated digital marketing channels.