Plot twist: We have to stop treating SEO as an addition to our digital strategy but rather as the key ingredient of our business plan. But when did this shift happen and how to manage the seemingly endless process of radical updates Google is putting our SEO strategies down with?
Industry secrets. Sans the fluff

WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles
WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
You are reading: Essays
Couple that codes together stays together. We found a senior and junior developer duo, working remotely from Zagreb and let them debug some field questions for us. They both work from German IT companies, Klaudija being the junior frontend developer, and her fiancé Antonio senior iOS developer. Check out their daily behind-the-scenes routine, dev struggles on job interviews and find out when to use cutting edge modern tools or stick with your good old workflow.
When it comes to e-Commerce, there are a number of UX practices that can undeniably be harmful to the business and should be avoided at all costs. Such as slow loading, confusing navigation, poor filtering and sorting options or lack thereof, missing or hard to find search, weak content, low-quality images, confusing check-out process or any of the dark patterns. However this article is not covering basic practices and fundamentals, rather focusing on some more specific patterns. It aims to find the good in those bad and the ugly patterns, acknowledge the primary idea but find a different solution.
Service IT, including digital agencies, is a flywheel that has been filling the state budgets and cousy dev chairs for more than two decades. On the other hand, officials as well as the media are parrot-chanting about product companies and how they will finally push us towards a pixelated eldorado.
Team leaders are being barraged with a myriad of business and project management buzzwords - Agile, Scrum, Remote, Async, Kanban to name a few. None of them explore people, their backgrounds and underlying cultures - something that profoundly affects how teams coordinate and communicate
Little by little, Mailchimp has upgraded marketing functionalities to its email service, which small businesses did not even dream of wanting and now can have with their newsletter partners. For SMB’s, Mailchimp could become a home run in terms of cost-effective benefits, and the agencies and clients are also looking forward to the changes that will greatly facilitate their work by automating basic administration for campaigns and reporting.
At the moment of writing this sentence, 1,674,483,887 websites were up & running through the global network. With content volume growing and attention spans declining, the room to stand out online is shrinking at a rapid pace.
Nothing says 'I love you' like decapitation and presents. Instead of flowers and candy, here's a brief guide on drop shipping - delivering a product to a customer without ever having to see, pack or ship the item yourself.
Google Data Studio dashboards are powerful tools for presenting Google Analytics data in a visually pleasant and intuitive way. In this article, we will focus on how to use them in order to generate ideas and starting points for future UX improvements. Based on our own experience with this process, we will point out a few guidelines that showed the best results.
WordPress 5 is coming, you better watch out? The first upgrade of WordPress editor in a long time has divided the community, but what does it even bring us and do you even need it?
HOHOHO!!!!! It’s Christmas time. The time of the year when people seek three things: presents, forgiveness, and the open bar at their office Christmas party.
Livestreaming video has slowly but surely gone from a marketing tactic to an event production bare essentials... There is something special about a live moment – it captures the imagination and brings people together. Today you can share live video with anyone and at any time. This also means individuals have unprecedented access to content. How can brands cut through that noise? The quality of live video experience must be superb!