Email automations bring people back to your store, boost customer loyalty, and most importantly sell more stuff! Simply put, email customer journey uses automation to send out personalized emails when the customer sets off a specific trigger.
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WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles
WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
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Did you know that for every $1 you spend on email marketing, you can expect an average return of $42? Or that last year, 293.6 billion emails were sent and received each day? Not only that, but this figure is expected to increase to over 347.3 billion daily emails in 2022.!
Even though we've been a Mailchimp partner for some years now it's never too late to brush up on gained knowledge, pass new certificates, and proudly display a new Mailchimp badge. Our content team tackled with Foundations Certification as a part of Mailchimp Academy, which deepened our expertise in Mailchimp’s features and functionalities while also giving us new strategies and best ways to use them.
Little by little, Mailchimp has upgraded marketing functionalities to its email service, which small businesses did not even dream of wanting and now can have with their newsletter partners. For SMB’s, Mailchimp could become a home run in terms of cost-effective benefits, and the agencies and clients are also looking forward to the changes that will greatly facilitate their work by automating basic administration for campaigns and reporting.
Here comes the interesting news for all ecommerce businesses. MailChimp and Facebook decided to go one step further and cooperate in order to make Facebook advertising easy and possible to set up directly from MailChimp.
If you’re coming from the digital marketing sphere, you will probably agree with the fact that e-mail marketing is one of the most underestimated digital marketing channels.