Tour de force

WooCommerce partner logo WooCommerce partner - biggest elephant in the eCommerce room.
Clutch logo Clutch - clients say we’re top dogs in eCommerce. Throw us that stick now.
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ISO 27001 standard logo ISO 27001 standard - quality control, transparent processes and tight security (that sometimes locks us out of our desktops).

Industry secrets. Sans the fluff

Modrić, parrot and a printer defying the robot uprising

The unlikely connection: How Modrić, parrots, and printers defy the robot uprising!

The flood of GPT-4 gurus and the Microsoft vs Google race creates the impression of a fresh revolution, but artificial intelligence has been hiding the same skeletons in the closet for decades now. We are also seeing many good ideas and solutions, but the collection of shady characters is probably more present. The only question is - who will be louder?

You are reading: Design

user experience

UX in the customer journey

Customer journey doesn’t start with the purchase, but with designers and their ideas on how this process should look like. Customer journey and customer experience are two inextricable processes linked with the design. Exactly for that reason, it’s important to think of customer experience and journey in the design phase and tailor the end product for the user a.k.a customer. To facilitate this process and to get closer to the users, designers can use UX laws which are connected with human behavior and psychology.


Why gamification?

Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere – from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?


Hello! We are a multidisciplinary team of designers, developers and content makers building tailor-made web applications. If experimenting, learning and producing high-quality custom applications is “your thing”, than Neuralab is a right fit for you. We are focused on big-scale eCommerce projects and our design team is craving for new web design teammates!

smashing conference

What have we heard about UX trends at the Smashing Conference in New York?

UX and UI are slippery terms for most designers. Like an old joke about teenage sex in which “everyone is talking about it; no one knows how to do it; everyone thinks everyone does it; so everyone claims that they too are doing it. ” Fortunately, there are quality authors and media who talk in an unpretentious way about the importance of UX / UI for web application production. Smashing Magazine is one of such media. In addition to writing good (long:)) articles and books, Smashing Germans do not hesitate to organize conference odysseys…even across the ocean, in New York City itself.

Angkor Wat, Cambodia. The country ranks 83rd in global internet speed. PWA concepts and applications like Twitter Lite are welcome changes for local browsing - angkor-wat-cambodia-amaryllis-liampoti-178772 (the image is related to the text "Research says that 53% of users abandon consuming content if loading takes longer than three seconds! More than half of users! The facts are more pronounced in countries with weak internet connections.")

Progressive Web Applications – a lengthier introduction for designers and developers

You stroll into your apartment, exhausted from work, whip out your tablet, and, with a bond stronger than superglue, you and the couch become one. You meander through social media feeds, flip through the latest headlines on Flipboard, and your better half video chats with you about plans for a sizzling barbecue. All the while, red notifications dart across your screen like shooting stars. You revel in the lightning-fast loading times, and the apps feel as if they’re magically fused to your fingertips. The year is 2020, and what you’re experiencing is all happening within your tablet’s browser – welcome to the world of Progressive Web Applications!

Screenshot of HSM website

HSM360 – a distinctive eCommerce solution

In their quarter of a century existence, HSM has discovered that being different is the key to success. Since 1990 they are specialized in the distribution of software and hardware solutions and their integration in the companies’ business environment. In 2016 HSM decided to go down eCommerce lane.Building a webshop for them was quite a challenge. We had to cleverly sort and present 4000+ products via 100+ search filters.

nyan cat

Soap opera of GIF. The comprehensive story about Graphics Interchange Format which took over the Internet. PART 01 // HISTORY

Although GIF was created as a medium back in 1987, we just can’t shake the impression that it came to life in the past 5 years. During that period it became the primary medium of visual communication in the digital world. Even social media giants like Twitter and Facebook integrated this format in their feeds where it’s already side by side with emojis and stickers. In this first article of GIF trilogy we bring you the background and history use.