WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
Industry secrets. Sans the fluff

WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles
WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
You are reading: Essays
For the first time, I was on the MIXX awards jury – so here are some interesting observations I picked up along the way.
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
Kind folks from Netokracija did an interview with me on the topic of current Gen AI craze, web builders and similar no-code tools. Here's the uncut version in English - more in a Q&A form
The crypto bear market reigned supreme for two long years, so the current rallying for a bullish return is a predictable human endeavor. However, reducing technology to a mere price roller-coaster fuels superficial narratives that persistently distort the web3 industry - a trend that's been ongoing for 15 years.
On September 29, 2023, Zagreb hosted the fifth CroCommerce conference, where groundbreaking discussions, insightful workshops, and enlightening panels took center stage.
Folks from ShiftMag did an interview with me couple of days ago. I felt the need to share my full unedited & unredacted responses to their questions as the topics were evergreens - Open Source software, managing community efforts and the role of the web on the overall markets.
Looking to level up your eCommerce game? This guide uncovers three key strategies that are easy to implement but can make a world of difference. It's the smart read for savvy sellers.
Are you a woman developer with dreams of becoming a product manager? If you're also a mother, navigating this transition can feel like an uphill battle, but fear not! This article is your roadmap to embracing the challenges and triumphs that come with this journey.
The good people from Netokracija had a chat with our CEO Krešimir Končić about the 20th anniversary of WordPress, community efforts and our new "OpenSource Champion" award. This text is an English translation of this interview.
The flood of GPT-4 gurus and the Microsoft vs Google race creates the impression of a fresh revolution, but artificial intelligence has been hiding the same skeletons in the closet for decades now. We are also seeing many good ideas and solutions, but the collection of shady characters is probably more present. The only question is - who will be louder?
Email automations bring people back to your store, boost customer loyalty, and most importantly sell more stuff! Simply put, email customer journey uses automation to send out personalized emails when the customer sets off a specific trigger.