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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Essays

When Ailen Lee used the word “unicorn” in 2013 to describe startups valued at at least $ 1 billion; she had no idea that 9 years later Marta Šimić Mrzlečki, Emil Tedeschi and even FER dean Gledec would preach that as a nation (and in spite of the environment), we are successful in breeding these unattainable breeds.

We've been hearing about blockchain for years, but rarely got a logical answer to a simple question; Why do we really need cryptocurrencies? However, in times when centralized banks are playing with our confidence, the answer has never been clearer.