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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world
Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!
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Ivan Brezak Brkan is the founder of well-known Netokracija, an online magazine dedicated to digital business, marketing and culture. Netokracija started as a blog but in the last decade it has become the leading regional magazine for all those who live on the Internet. This year it was acquired by Infobip.
After a short career in server administration, Mario Francešević started as a performance marketing professional and over time became one of the prominent Croatian bloggers on the subject of internet marketing. Today, he employs over 60 people in the marketing and technology agency Seekandhit.
Ivana Tolić is an economist from Dalmatia, who started her career in Zagreb in IT equipment retail. Later she moved from the fashion industry to the health food and nutritional supplements industry at biobio.hr, where she currently leads the ecommerce department and works on online business development.
Answear.com is an online clothing shopping platform that advocates for women's rights and gender equality and sustainable business in all segments. Sandra is Answear country manager for Croatia.
Davor graduated from hotel management school and speaks four foreign languages, so he never thought he would have a career in IT. However, he started his career in Plus hosting as a CSR (customer support) and in 7 years reached the role of CTO.
Tomislav is the founder of Vidi, one of the first IT magazines in Croatia, the initiator of the first Virtual Government Session in the world, the organizer of the first conference on the game industry in Croatia, and the creator of the first Croatian microcomputer VIDI X.
Čedo is a political scientist who specializes in eCommerce and marketing. He co-founded the eCommerce association in Montenegro and currently works as Country Manager of the Dognet Affiliate network for Croatia and Slovenia.
Dino Oreški is the head of the digital strategy in the Promedia Group, the secretary of the eCommerce Croatia Association, and a renowned digital marketing lecturer at our eCommerce Academy.
Matej Javorek is the founder of digital agency Are You Digital, which developed the Pick&Pack application for connecting with delivery services, and later launched its own fulfillment center.
Marjan Jakobac is a man who helps bring Croatian innovations to the market, and is also the owner of the La Canntina webshop and chain of self-service vending machines, which sells CBD products.
Robert is the manager of the musicshop.hr webshop, drummer in two bands and former manager of a popular night club in Čakovec.