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Industry secrets. Sans the fluff

News Essays

WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles

WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.

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From the beginning, WordPress has been known as a 'blogging' platform, a tool that allows you to 'quickly' publish content on the web. The world-famous '5 minute install' slogan has only pushed the whole of WordPress among tools that supposedly have no place in larger organizations. The promoters of the platform themselves are unknowingly responsible for such a feature, wanting to distance themselves from a cold term such as CMS. But since the security of WordPress (described at the beginning of the series) is the most annoying rumor, WordPress as a blogging platform is the myth that is the furthest from the truth.

Leap Summit was a three-day event, which gathered over 1500 bright minds - leaders of tomorrow, amazing speakers, entrepreneurs, innovators, CEOs, students, NGO founders who are opinion leaders in their respective communities. The primary focus of the Summit was on themes connected to innovation, entrepreneurship and business development, leadership, creativity, inspiring and life changing stories, success stories and career development.

The Chinese astrology system lies on the back of (mostly) tame animals. Goat, piggy, rooster and dragon are only a few of the pets that mark the year they rule with their characteristics. Thus the rabbit brings us caution, the rooster accuracy, and the dragon honor and dignity. This astrological farm does not depend on its inhabitants alone. Five natural elements (wood, water, earth, fire and gold) directly affect the behavior of the animal, changing its characteristics and the year of reign itself. For example, a completely randomly picked 1981 was the year of golden rooster - a brave, determined and workaholic king of henhouse. But is 2017, apart from being the year of rooster, also the year of 'chatbots'?

Offering shoppers a great online experience is paramount. A bad digital environment will harm your conversions, and may damage your brand. It’s important to understand and fulfil user expectations, but also be always thinking about how you can take things further and actually exceed expectations. Here are some of the key things that your digital customers will be expecting to see from you – see whether your brand can excel at all of these in 2017.