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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: crypto

The crypto bear market reigned supreme for two long years, so the current rallying for a bullish return is a predictable human endeavor. However, reducing technology to a mere price roller-coaster fuels superficial narratives that persistently distort the web3 industry - a trend that's been ongoing for 15 years.

Iva is a consultant with many years of experience in developing digital products and managing projects in industries such as IT, event management and blockchain. She is the co-founder of the association Alice in Blockchains, founded with the aim of empowering and involving more women in the fintech and blockchain industries.

We've been hearing about blockchain for years, but rarely got a logical answer to a simple question; Why do we really need cryptocurrencies? However, in times when centralized banks are playing with our confidence, the answer has never been clearer.