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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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In their quarter of a century existence, HSM has discovered that being different is the key to success. Since 1990 they are specialized in the distribution of software and hardware solutions and their integration in the companies’ business environment. In 2016 HSM decided to go down eCommerce lane.Building a webshop for them was quite a challenge. We had to cleverly sort and present 4000+ products via 100+ search filters.

Offering shoppers a great online experience is paramount. A bad digital environment will harm your conversions, and may damage your brand. It’s important to understand and fulfil user expectations, but also be always thinking about how you can take things further and actually exceed expectations. Here are some of the key things that your digital customers will be expecting to see from you – see whether your brand can excel at all of these in 2017.

Bitcoin made a grand entrance into 2017. with market value highly over 1,000$ per BTC. Last time it’s value was so high, was late 2013.- when the People’s Bank of China approved BTC as a new way of payment. A lot has changed in 3 years. Bitcoin gained wider use on the global scene and all the major companies like Microsoft, WordPress or Steam have integrated BTC as a method of payment. Inevitably, most visible changes have occurred in the sector of e-commerce where the business owners had to adapt to the newly established trend.

JavaScript is a wanted language. On the TIOBE ranking, it balances at the very top, and if you explore the depths of the web, it hides in the NodeJS corner where it talks unrelated to NoSQL databases. And Google embraced it like a skinny kid and developed it into a buffed AngularJS guy. Most importantly, front-end developers appreciate it, both as a de facto "web programming language", but also as a taskrunner assistant name Gulp & Grunt ...

Product variations are a keystone of every online purchase! They give the power of choice and cost to the end-user but also they give power to shop owners to fully customize their product portfolio and buying experience. Variations are all around us so let’s take a look how to make the most of it on a Woocommerce platform.