In Nominis episode 073, Igor Martinović from Heureka group discussed the eCommerce market in the region. He highlighted the role of price comparison sites in increasing merchant traffic and consumer confidence, and he noted the sites' direct impact on sales and market positioning.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Everything everywhere all at once
In Nominis episode 072, attorney Dijana Kladar discussed eCommerce legislation. Key topics included aligning webshops with law, avoiding penalties, and differences in EU markets. She highlighted the importance of legal compliance and consumer awareness in the evolving digital commerce landscape.
As user privacy takes center stage, a major shift is unfolding in the online marketing realm. The upcoming years will witness the gradual phasing out of third-party cookies, a move that is being hailed as one of the most pivotal changes in the world of digital advertising over the past decade.
Our new web has been in the works for some time; so we decided to push it live while building some features out in the public
Episode 071 of Nominis discusses the evolving landscape of SEO. Guest Davor Bomeštar emphasizes the shift in content quality and the importance of creating authentic, well-researched content for webshops. He highlights the need for thematic authority and predicts significant changes in SEO dynamics due to Google's integration of AI technologies.
I'm writing a short blog post about three books and asked GPT4 to create a featured image that you can see on the right. Now, drawing a backbone tie for "Coders" is a ROFL material, but having DALL-E convert "to sell" > "to L" and then attribute it to Stephen King is just AGI perfection :)
The crypto bear market reigned supreme for two long years, so the current rallying for a bullish return is a predictable human endeavor. However, reducing technology to a mere price roller-coaster fuels superficial narratives that persistently distort the web3 industry - a trend that's been ongoing for 15 years.
Episode 070 of Nominis explores the impact of ChatGPT on online retail copywriting, featuring insights from Croatian experts Nenad and Nebojša. The discussion centers on the balance between AI tools and human creativity in crafting effective web content, and the evolving role of copywriters in the digital landscape.
Episode 069 of Nominis discusses Croatian online consumer behavior, focusing on their preference for price and delivery speed. The conversation highlights the need for customer education and sustainable delivery options, and explores research methodologies in understanding online shopping trends.
The 68th episode discusses strategies for building a trustworthy webshop, featuring insights from experts Goran Blagus and Dario Begonja. They cover topics such as understanding the customer journey, the importance of customer reviews, and the role of content marketing in enhancing online sales and customer trust.
We got an invitation to give a lecture about the "state of play" on Web2 and Web3 technologies. The crowd were students at Algebra University College and the topics discussed could be a small eye-opener on our industry future.
We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion - our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.