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Industry secrets. Sans the fluff

Essays Development

The role of web builders, low-code, no-code and Gen AI tools in web development

Kind folks from Netokracija did an interview with me on the topic of current Gen AI craze, web builders and similar no-code tools. Here's the uncut version in English - more in a Q&A form

You are reading: Content Production

2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.

Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere - from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?

Leap Summit was a three-day event, which gathered over 1500 bright minds - leaders of tomorrow, amazing speakers, entrepreneurs, innovators, CEOs, students, NGO founders who are opinion leaders in their respective communities. The primary focus of the Summit was on themes connected to innovation, entrepreneurship and business development, leadership, creativity, inspiring and life changing stories, success stories and career development.

We are proud to have been part of a very interesting press conference! Vipnet and ESL announced the start of Vip Adria League. With no doubt, it's the biggest gaming project this year in the region. Teams will compete over the next few months in such games as League of Legends, Counter Strike: Global Offensive and FIFA 17. The grand finale will be held on this year Reboot Infogamer in November. The prize fund will be set at 20.000€.

Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.

Nearly 3 years ago, HTML 5 was introduced with its hoighty-toighty multimedia capabilities and visual esthetics. New syntax elements like video, audio and canvas were added, to provide a better user experience and a consistent code sequence. Scalable vector graphics, for instance, were a novelty but very soon became a go-to tool for interactivity and animation. The popularity and pure growth of interactive content became more prominent than ever.