Neuralab is (once again) a proud sponsor of Netokracija's conference - Ladies of New Business! It is a very special series to be a part of and if you can't attend the event, feel free to watch our live stream and check out for yourself what's all the hubbub.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Content Production
In their quarter of a century existence, HSM has discovered that being different is the key to success. Since 1990 they are specialized in the distribution of software and hardware solutions and their integration in the companies’ business environment. In 2016 HSM decided to go down eCommerce lane.Building a webshop for them was quite a challenge. We had to cleverly sort and present 4000+ products via 100+ search filters.
So, yeah, you've been a copywriter for some time now and your client list is getting bigger. Finally, some of your new clients are major businesses or brands. Now's your chance to unfold your creativity, make your work stand out and reach a larger audience. Congratulations! But what happens now? How to actually write copy for big shots?
Offering shoppers a great online experience is paramount. A bad digital environment will harm your conversions, and may damage your brand. It’s important to understand and fulfil user expectations, but also be always thinking about how you can take things further and actually exceed expectations. Here are some of the key things that your digital customers will be expecting to see from you – see whether your brand can excel at all of these in 2017.
Business intelligence (BI) tools went mainstream in 2016. Those modern helpers are now capable to visualize all of your eCommerce data and users are starting to take this for granted. If you look at it closely, this “is” a sure sign of BI belonging to the commodity area.
In order to become a member of the Creative Ops Elf Team, one should have a unique set of skills and, of course, qualify on the dreaded 'double N' list. Neuralab Elves happen to excel in design, development and content.
Neuralab has joined an exclusive club - Silver WooExperts! Only 17 business worldwide are pride owners of the silver badge. And it’s not for your average Joe. You have to be an ESSE. No, not the gangbanger! You need to have Experience, Savvy, Skill, and Expertise. ESSE.
The end of the year is near and it’s the perfect time for a review and analysis of the most viral and successful digital campaigns in 2016. The Neuralab team has extensively researched the best campaigns and their strategies and in this article, we would like to share the findings we discovered. We made a list of the 7 most awesome and viral campaigns, and if you disagree or have a better example, please, enlighten us in the comments. :)
With development of internet and new media, the need for creative people called ’copywriters’ arose like a phoenix. Their job is to create and shape the message, through the process of analyzing and planning creative ideas and content for different types of platforms and purposes. That includes web pages, social media, mobile applications and much more. In that process (1:M) there are a couple of elements which we need to consider when creating and shaping content for digital platforms and mass audience on that platform.
It’s all about getting through to the right people! Segmentations inside of Mailchimp help you to organize your subscribers, and more important, target your content. Are they a best fit for you? Get started with this quick&dirty demo.
Four big Croatian companies (Podravka, Microsoft Croatia, Maistra and Comping) decided to make an automated solution for hotels and restaurants so they can easily order food. The cool thing is they decided to do it in 48 hours via business hackathon.
WooCommerce and SalesForce are bound to be together. Both players made a significant market dent, each in their own cosmos - WooCommerce at 37% market share, and Salesforce, around 20% market share in the summer of 2016...