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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: design

Offering shoppers a great online experience is paramount. A bad digital environment will harm your conversions, and may damage your brand. It’s important to understand and fulfil user expectations, but also be always thinking about how you can take things further and actually exceed expectations. Here are some of the key things that your digital customers will be expecting to see from you – see whether your brand can excel at all of these in 2017.

Although GIF was created as a medium back in 1987, we just can’t shake the impression that it came to life in the past 5 years. During that period it became the primary medium of visual communication in the digital world. Even social media giants like Twitter and Facebook integrated this format in their feeds where it's already side by side with emojis and stickers. In this first article of GIF trilogy we bring you the background and history use.

The biggest nightmare of anyone working with a new web design company is that they’ll redesign their entire website, spend thousands or hundreds of thousands of dollars and the new website won’t be as effective as the old website. If you are upgrading to responsive design from a website without responsive, or if the old website is clearly outdated, then it might make obvious sense – but what about if you’re existing website has things you don’t like, but isn’t totally out-dated?