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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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Iva is a consultant with many years of experience in developing digital products and managing projects in industries such as IT, event management and blockchain. She is the co-founder of the association Alice in Blockchains, founded with the aim of empowering and involving more women in the fintech and blockchain industries.

Ira Žurić is a 22-year-old optometrist and CEO of the company Promise Eyewear. She is an artistic and creative person, and in addition to entrepreneurship, she dables in music production. Although very young, she has interesting experience behind her in different niches that have prepared her for the position she is in right now.

Stepping back just a tad from an individual's perspective, you'll notice that your job and salary depend much more on the team's collective assets than on personal negotiation prowess. And those assets hinge on the cash flow, which can easily be snagged by the first stone of indifference towards written proposals, specifications, and contracts. Here's how we tackle this issue...

The Gamechanger conference- the first gaming, web3 & metaverse conference in Croatia, took place in Zagreb on December 1st, 2022. It took a big bite of the topic cake seeing it delivered presentations and panels revolving around gaming, development, web 3, eCommerce, animation, digital design, AI and big data, cyber security...

Ivana Tolić is an economist from Dalmatia, who started her career in Zagreb in IT equipment retail. Later she moved from the fashion industry to the health food and nutritional supplements industry at biobio.hr, where she currently leads the ecommerce department and works on online business development.