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Complex eCommerce, custom logic and fewer plugin-shaped compromises.
Claude-powered systems for content, operations and internal workflows.
OpenAI models wired into workflows that need to work outside the demo.
Customer data turned into useful automation, not inbox noise.

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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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When Ailen Lee used the word “unicorn” in 2013 to describe startups valued at at least $ 1 billion; she had no idea that 9 years later Marta Šimić Mrzlečki, Emil Tedeschi and even FER dean Gledec would preach that as a nation (and in spite of the environment), we are successful in breeding these unattainable breeds.

Marko is one of the co-founders of Granular Group, a consulting agency for the improvement of digital marketing activities and business, with offices in Zagreb and Belgrade. In his work, he helps clients put together a sustainable strategy for the development of communication using digital channels and the growth of the business itself through the coordination of teams in charge of SEO, CRO, UX, UI, and digital analytics.

Robert is an expert in Google Analytics with more than 25 years of experience in all things related to the web. He started his career as a web developer and has spent the last 10 years as one of the most prominent analysts in the region. He possesses the ability to extract valuable insights from data he just encountered five minutes ago, as well as being able to play drums in front of a crowd of 10,000 people.