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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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When it comes to e-Commerce, there are a number of UX practices that can undeniably be harmful to the business and should be avoided at all costs. Such as slow loading, confusing navigation, poor filtering and sorting options or lack thereof, missing or hard to find search, weak content, low-quality images, confusing check-out process or any of the dark patterns. However this article is not covering basic practices and fundamentals, rather focusing on some more specific patterns. It aims to find the good in those bad and the ugly patterns, acknowledge the primary idea but find a different solution.

Does this new buzzword deserve a place with other, widely known ones? Does it make any sense? Actually, what is it, who is it for? What it has to do with web design? We were at #CXZG conference in Zagreb where there was a lot of talking about customer experience and all of these questions.

Some estimates suggest that 1/3 of all money spent on digital advertising actually goes to fraud activities. In other words, thousands of cheap bots that get tagged as high-value targets are filling fraudsters’ pockets every day. It’s possible to combat this revenue drain with technology that scores every user from the moment they click on an ad or enter a website. Get to Know NS8 Protect™, a multilayered fraud solution integrated with the WooCommerce platform.