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Complex eCommerce, custom logic and fewer plugin-shaped compromises.
Claude-powered systems for content, operations and internal workflows.
OpenAI models wired into workflows that need to work outside the demo.
Customer data turned into useful automation, not inbox noise.

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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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Robert Penezić comes from the company Monri payments. He spent more than 11 years in PBZ Card working in the positions of Key Account Manager and Digital Channel Manager. Given his vast experience in card business, in 2018. he decided to take on a new challenge and become the head of Monri, which over the years has established itself as a leader in the distribution of SinglePOS devices to retailers.

When Ailen Lee used the word “unicorn” in 2013 to describe startups valued at at least $ 1 billion; she had no idea that 9 years later Marta Šimić Mrzlečki, Emil Tedeschi and even FER dean Gledec would preach that as a nation (and in spite of the environment), we are successful in breeding these unattainable breeds.

Marko is one of the co-founders of Granular Group, a consulting agency for the improvement of digital marketing activities and business, with offices in Zagreb and Belgrade. In his work, he helps clients put together a sustainable strategy for the development of communication using digital channels and the growth of the business itself through the coordination of teams in charge of SEO, CRO, UX, UI, and digital analytics.