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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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The first project is an iPad application developed for Pernod-Ricard, specifically Chivas. It is an event-supported game where users can participate in a sword-in-the-stone pulling challenge. At Chivas events, users attempt to pull out the sword with the assistance of a charming hostess. If successful, they win a valuable prize! The application is integrated with the Chivas Facebook page and a mini CMS that we developed for the PR Agency Abrakadabra. You can find more information about the project on our official Behance profile.