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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Stepping back just a tad from an individual's perspective, you'll notice that your job and salary depend much more on the team's collective assets than on personal negotiation prowess. And those assets hinge on the cash flow, which can easily be snagged by the first stone of indifference towards written proposals, specifications, and contracts. Here's how we tackle this issue...

When Ailen Lee used the word “unicorn” in 2013 to describe startups valued at at least $ 1 billion; she had no idea that 9 years later Marta Šimić Mrzlečki, Emil Tedeschi and even FER dean Gledec would preach that as a nation (and in spite of the environment), we are successful in breeding these unattainable breeds.