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Complex eCommerce, custom logic and fewer plugin-shaped compromises.
Claude-powered systems for content, operations and internal workflows.
OpenAI models wired into workflows that need to work outside the demo.
Customer data turned into useful automation, not inbox noise.

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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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As I get older I tend to enjoy seaside late summers ('bablje ljeto') much more than before. Less people, moderate temperatures, everything starts to hinder, the colors are getting more desaturated, but in a warm and fuzzy way. And overall you try to embrace as much of the summer vibe as you can before the long winter knocks on the door. From the very start in 2008, Weekend media festival cleverly positioned themselves on the calendar. At the end of September, it became an essential part of that 'seaside late summers' mindset for the media and marketing creatives. WMF repeatedly brings a new view on business and industry.

Kada gledam kolaž fotografija godine za nama iznad ovog pisma, ne mogu a da se ne sjetim svih kreativnih trenutaka koji su se nizali sami od sebe, nemogućih situacija koje su k'o od šale postajale moguće i uvjeta koji su bili sve samo ne onakvi kakvi su trebali biti.