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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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I have to be honest - I didn't expect much of WebCamp 2107 edition! It has nothing to do with the conference itself or the people behind it, or the speakers, or the venue... It has to do with our Neuralab Tour 2017, and the fact that it was our 8th major conference this year. We were live streaming most of them, we were guest lecturers and panelists on some of them, we were co-organizers on one of them... So we were not mere patrons and consumers, we got to feel the pulse behind each and every one of them. The old saying goes - too much of anything is good for nothing, so I didn't expect to have a blast on WebCamp.

After Digitalna Karijera editions in Osijek, Split, Zadar, and Varaždin, Zagreb will also host Bonbon’s event on the 7th of December @ the Faculty of Economics, starting at 17:00. This conference is meant for students who do not necessarily have a technological background but want to grab an opportunity for career development in the digital industry. A long time ago, our CCO Bruno, was in exact position, and everything worked out fine for him. That is why he is the best person to ask for advice, related to ‘’DIY’’ career development.

Our designer duo Marina & Ana are back in Zagreb full of positive impressions from 9th Kulendayz Conference in Osijek. Apart from the design topics, speakers were talking about subject matter related to data, cloud, ITPro, Project Management, FrontEnd, BackEnd development. In addition, the organizers have made extra efforts to include the youngest ones in their conference program with micro:bit workshops based on STEM field. After all, they shall inherit the earth.

What is the ideal recipe for quality web design? This is a question that will probably never have a unique answer. But still, there are rules and instructions how to achieve this ideal painlessly. 'The good, the bad and the client design' is a Neuralab lecture that will present best ingredients for quality web design. By analyzing standard visual communication tools such as web photography, carousel, and other interactive elements, we will talk about most common booby traps in project's development process and give you solutions how to bypass them.

UX and UI are slippery terms for most designers. Like an old joke about teenage sex in which “everyone is talking about it; no one knows how to do it; everyone thinks everyone does it; so everyone claims that they too are doing it. " Fortunately, there are quality authors and media who talk in an unpretentious way about the importance of UX / UI for web application production. Smashing Magazine is one of such media. In addition to writing good (long:)) articles and books, Smashing Germans do not hesitate to organize conference odysseys...even across the ocean, in New York City itself.

SHIFT is the biggest Developer Conference in Southeast Europe. During the two conference days, it becomes a meeting place for developers in the most beautiful city in the world - Split. We talked with it's founder and CodeAnywhere CEO, Ivan Burazin to find out some inside information and surprises that are in store for 2017 edition.

4th edition of Netokracija's OMGcommerce conference is behind us. This year Neuralab was co-organizer with live stream production and e-commerce cafe booth. This major event about digital economics took place throughout three days on Zagrebački Velesajam and HUB385. We witnessed lots of education talks, lectures and networking possibilities.