As much as we enjoy working for our dear clients and seeing a smile on their faces upon the end of a certain project, we get super excited when it's time to do internal stuff. That's really the time to get out of the box with no outside inputs and also to spend some extra time with each other. After all, creativity is all about fun right? ;)
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Bruno Zagorščak
Welcome to lens curator! Each blog post will feature a short burst of snippets from the realm of video and photography. We have a habit to comb the web on the scent of interesting pieces of content. From which we learn new things, have a few laughs, drool over some expensive piece of glass, witness human creativity over and over again...
Petrol wanted to have a full digital social media experience with their users. So we turned to video games! The goal of the app was to help the drivers reach their homes through the snowy blizzard.
Our digital brother Transmeet.Tv continues the colaboration with Croatia's biggest visual art and culture portal - Vizkultura.hr. From that marriage a child is born - Viz_Talk - a series of long form video interviews with the goal to introduce and demonstrate all the gems from the local art, creative and design scene.
2015 Weekend Media Festival is behind us. It was a great couple of days packed with awesome lectures and workshops. And it was intense! The night before the opening we were meticulously going over the program schedule and tried to shuffle in all the lectures we wanted to see. We didn't manage to catch all of them because we had our own agenda - Backstage interviews live stream in partnership with Netokracija.
As I get older I tend to enjoy seaside late summers ('bablje ljeto') much more than before. Less people, moderate temperatures, everything starts to hinder, the colors are getting more desaturated, but in a warm and fuzzy way. And overall you try to embrace as much of the summer vibe as you can before the long winter knocks on the door. From the very start in 2008, Weekend media festival cleverly positioned themselves on the calendar. At the end of September, it became an essential part of that 'seaside late summers' mindset for the media and marketing creatives. WMF repeatedly brings a new view on business and industry.
Going all around to business conferences can often be a daunting task. But every once in a while you attend a gathering with a pulse of its own. You can feel its vibe... WordCamp Rijeka 2015 was indeed one of those. A fruitful WordPress community of geeky enthusiasts, talking about open source software in the midst of the splendid city of Rijeka. And in case you missed the news - it was the first Croatian WordCamp event ever!
Until now, setup of your TrueView video ads was not a straightforward task! You've had to go to a detached section within Adwords to access and manage them. Basically, they were separate from the rest of your Google advertising. That means that you had to jump back and forth when you wanted to report and enhance across all your campaigns.
Most visited regional health/lifestyle community - building-body.com just got a makeover! With new responsive design and intuitive page structure, BB is ready to motivate it's community of sports enthusiasts on a daily basis.
The beautiful city of Rijeka will host the first ever WordCamp Croatia. Central gathering for region's WordPress enthusiasts and professionals will be held from 4th to 6th September 2015.
While I do believe you have to experience something for yourself to comprehend every aspect of it, it doesn't hurt to take advice from others and be prepared. There are many pitfalls in digital marketing that you can fall into. Learn how to minimize your mistakes, and try to avoid cardinal ones all together.
Every digital marketer's wet dream just came true - Instagram has officially switched on its advertising API (application programming interface).