Email automations bring people back to your store, boost customer loyalty, and most importantly sell more stuff! Simply put, email customer journey uses automation to send out personalized emails when the customer sets off a specific trigger.
Industry secrets. Sans the fluff
The flood of GPT-4 gurus and the Microsoft vs Google race creates the impression of a fresh revolution, but artificial intelligence has been hiding the same skeletons in the closet for decades now. We are also seeing many good ideas and solutions, but the collection of shady characters is probably more present. The only question is - who will be louder?
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Did you know that for every $1 you spend on email marketing, you can expect an average return of $42? Or that last year, 293.6 billion emails were sent and received each day? Not only that, but this figure is expected to increase to over 347.3 billion daily emails in 2022.!
Even though we've been a Mailchimp partner for some years now it's never too late to brush up on gained knowledge, pass new certificates, and proudly display a new Mailchimp badge. Our content team tackled with Foundations Certification as a part of Mailchimp Academy, which deepened our expertise in Mailchimp’s features and functionalities while also giving us new strategies and best ways to use them.
Little by little, Mailchimp has upgraded marketing functionalities to its email service, which small businesses did not even dream of wanting and now can have with their newsletter partners. For SMB’s, Mailchimp could become a home run in terms of cost-effective benefits, and the agencies and clients are also looking forward to the changes that will greatly facilitate their work by automating basic administration for campaigns and reporting.
Good news for e-commerce store owners comes from MailChimp's collaboration with Google. Following customer behavioral analytics 97% of people who visit an online store for the first time leave without buying anything. This process looks something like this: customers come to your webshop, browse products or the page, and then suddenly, for some reason, they leave. Google and MailChimp have decided to turn the tables on this problem and help e-commerce store owners to turn it to their advantage with new retargeting ads option.
Here comes the interesting news for all ecommerce businesses. MailChimp and Facebook decided to go one step further and cooperate in order to make Facebook advertising easy and possible to set up directly from MailChimp.
Every few years new trends occur in technology and therefore, these trends have a direct impact on society as well. Some of the innovations and trends completely change and transform the media and platforms that we use. Some of that innovations partially change current forms and become hybrid forms of existing trends. More importantly, that kind of change is reshaping the way we use and consume media and media content. This year has brought us many novelties and has changed some previous patterns of user behavior in the online sphere. These same changes will have an even greater impact in the year 2017 and will require a certain amount of adaptation and change in marketing and business plans.
It’s all about getting through to the right people! Segmentations inside of Mailchimp help you to organize your subscribers, and more important, target your content. Are they a best fit for you? Get started with this quick&dirty demo.
It was just a matter of time. 2016. seems like a year of rebirth for email marketing and guess what, MailChimp is not losing its ground. New features await eager marketers especially if you have a large product catalog and can connect various segmentation of your users to specially crafted email campaigns
MailChimp introduced several useful updates to their eCommerce Automation feature. Store owners have more power as the control of emailing customers is now more fine-grained and detailed. Here is the list of new features that you can leverage in your MailChimp and eCommerce integration
The mandrill (Mandrillus sphinx) is a primate closely related to the baboon. Mandrills mostly live in tropical rainforests and forest-savanna mosaics. They live in groups called hordes. Mandrills have an omnivorous diet consisting mostly of fruits and insects. Oh wait! Wrong type of Mandrill!