Vanda has been the head of digital marketing at Emmezeta for many years. Discover what it takes to operate one of the largest Croatian web shops.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: eCommerce
Dario Marčac is one of the leading TikTokers in Croatia, but he says he is not an influencer. He has created successful TikTok campaigns for brands such as Polleo sport, Fore and Adidas, and with his team of over 20 leading Balkan TikTokers, he also arranges influencer collaborations.
Alan Babin is the head of the eCommerce team for Croatia at Sport Vision, which operates in 9 countries of the Balkan region.
In this podcast, Saša, Ivan and myself went through the eCommerce industry gotchas, along with the power of positioning and picking right partners.
In the last article, I pointed out that we failed to take advantage of the potential offered by the second wave of Internet technologies - the Y2K virus was obviously not enough to push us, so is there a chance that this new virus, our cathartic digital transformer Sars-CoV-2, would be a stronger lever in rotating IT sentiment?
For three decades, Croatia’s IT industry has filled state coffers and warmed developer chairs. Nevertheless, politicians ignore domestic potentials, as well as the obvious Internet technology trends.
You know that popular saying: Why is the app called the Wish? Because you wish you didn't buy that. But is this really true? How come this app got more than 500 million users across the world if it's THAT bad.
You heard about Crno jaje, you heard about the Glas poduzetnika association (15 000 members in less than a year!), and you most definitely heard about the person behind both of them - Hrvoje Bujas. In this one hour interview, you`ll get a peek into the mind of one of the Croatian eCommerce pioneers.
eCommerce Hrvatska webinar series invited Neuralab to tackle one of the most sought after answers of every eCommerce Q&A - How to prepare content for the WooCommerce webshop?
Goran Vrabec is an entrepreneur who successfully combined agriculture, trade, catering, and eCommerce within the Volim ljuto brand.
To spice up the end of the year, we've got some exciting updates to share. Now it`s clear why they say that good news comes in threes!
Believe it or not, good product titles can be a strong indicator of the seriousness of your eCommerce tactics. In a nutshell, the proper method of writing them is pretty simple, it only requires to stop beating around the bush and get to the point.