Ivica Kruhek is the CEO of Marker, a Croatian web agency specializing in eCommerce solutions.
Industry secrets. Sans the fluff

WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles
WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
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We’re going to windy Chicago to pick up technology and retail trends at the RetailX 2021 conference!
The Internet Retailer Conference & Exhibition (better known as IRCE) is the leading conference and trade event providing direct access to the technology and trends shaping the future of retail. It offers everything your business needs to stay ahead of the competition.
Dijana Kladar is a lawyer-entrepreneur who specializes in civil, commercial and labor law. In addition, she owns three businesses.
Tvrtko is the founder and co-owner of the Hemps.hr webshop, which offers the largest selection of CBD oil and other CBD products in Croatia. Find out how the company decided to launch such a specialized webshop and how it succeeded.
IRCE je među najvećim i vodećim svjetskim sajmovima vezanim uz internetsku trgovinu i predstavlja mjesto susreta ponuđača i potencijalnih klijenata na globalnoj razini. Nastup na takvom sajmu je za Neuralab bio od velikog značaja pri izvršavanju navedene marketinške strategije
Vanda has been the head of digital marketing at Emmezeta for many years. Discover what it takes to operate one of the largest Croatian web shops.
Dario Marčac is one of the leading TikTokers in Croatia, but he says he is not an influencer. He has created successful TikTok campaigns for brands such as Polleo sport, Fore and Adidas, and with his team of over 20 leading Balkan TikTokers, he also arranges influencer collaborations.
Alan Babin is the head of the eCommerce team for Croatia at Sport Vision, which operates in 9 countries of the Balkan region.
In this podcast, Saša, Ivan and myself went through the eCommerce industry gotchas, along with the power of positioning and picking right partners.
In the last article, I pointed out that we failed to take advantage of the potential offered by the second wave of Internet technologies - the Y2K virus was obviously not enough to push us, so is there a chance that this new virus, our cathartic digital transformer Sars-CoV-2, would be a stronger lever in rotating IT sentiment?
For three decades, Croatia’s IT industry has filled state coffers and warmed developer chairs. Nevertheless, politicians ignore domestic potentials, as well as the obvious Internet technology trends.
You know that popular saying: Why is the app called the Wish? Because you wish you didn't buy that. But is this really true? How come this app got more than 500 million users across the world if it's THAT bad.