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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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In 2017. I was sceptical about the quality of the conference. Boy, was I wrong! This year I was worried about the health of attendees. Reason? Venue capacity. All lectures and presentations were jam-packed with people, and many of them had to sit on the floor or stand for hours. In my opinion, the conference reached its full scope in the current venue. Over a thousand attendees. It's time for something bigger!

WCHR2017 attendee quote: "Just pure awesomeness in my honest, humble opinion! The organization was really good, everything went smooth, from the attendee, and speaker’s point of view. The venue was awesome and the catering as well."

I have to be honest - I didn't expect much of WebCamp 2107 edition! It has nothing to do with the conference itself or the people behind it, or the speakers, or the venue... It has to do with our Neuralab Tour 2017, and the fact that it was our 8th major conference this year. We were live streaming most of them, we were guest lecturers and panelists on some of them, we were co-organizers on one of them... So we were not mere patrons and consumers, we got to feel the pulse behind each and every one of them. The old saying goes - too much of anything is good for nothing, so I didn't expect to have a blast on WebCamp.